Not-So Happy Meal Toys  

Posted by FacelessGraceless

With the economy in a slump, I would expect McDonalds to be reporting record profits. It seems like the place to go for a cheap, quick meal. Unfortunately, many local stores are losing money on their dollar menu, because of rising food costs. I actually visited one restaurant near my house that had removed the double cheeseburger from the dollar menu, and replaced it with a "double hamburger with cheese." Apparently, the "double hamburger with cheese" has only one slice of cheese, where the double cheeseburger had two. I guess that a few pennies matter to McDonalds as much as they do to us.

I think that McDonalds has found a new revenue stream, though, in an unlikely place - non-food sales. The Madame Alexander-created Wizard of Oz toys featured recently in Happy Meals have proven to be as popular with adults as with children. Not many adults want to eat a Happy Meal, though, or at least not the twelve that would be required to collect a full set of the Madame Alexander Wizard of Oz toys. So, some McDonalds locations are now selling the toys without a meal purchase requirement. My mother found them at her local restaurants from $.89 to $1.19 each. However, when I went out to buy some yesterday, they were selling for $2 each!

With a hamburger happy meal selling for $2.79, one of two things must be true. Either McDonalds is losing money on each Happy Meal that they sell, or they are making a nice profit on each doll that collectors like me purchase.

I guess that I really don't mind the price, even if they are making a profit. I'm buying something that I want, not something that I need. And if it helps them to keep two slices of cheese on my husband's double cheeseburgers, then I'm all for it.

This entry was posted on Tuesday, October 07, 2008 and is filed under , , . You can leave a response and follow any responses to this entry through the Subscribe to: Post Comments (Atom) .